You don't pay until it's finished.
Custom software with nothing up front. Scoping is free, the build costs $0 — no deposits, no milestone invoices, no hourly meters. Once your finished product is delivered and running, services start from $35 a month.
- $0 during the build
- From $35 a month
- Cancel anytime
Plans
Build
We build. You watch. You pay nothing.
We scope your product with you, then design and build it at our risk — senior engineering, weekly demos, staging access from week one. Not a single invoice while we work.
- Free scoping — your product plan in writing
- Designed and engineered end to end by senior hands
- Working software demoed every Friday
- Staging access from the first week
- No deposits, no milestones, no invoices
- Walk away anytime before delivery and owe nothing
Yes, really: the build costs you nothing until it's finished.
Care
Billing starts when your product does
The day your finished product is delivered and running, your subscription begins — starting from $35 a month. It keeps your software hosted, healthy, and improving.
- You pay only after the finished product is in your hands
- Hosting, monitoring & backups managed
- Security patching and dependency updates
- Bug fixes with priority response
- Month to month — cancel anytime
- Your business data is always yours — exportable on request
The subscription scales with your product's size and pace — always in writing first.
Scale
A product team on subscription
For businesses that want continuous new features after launch: dedicated senior build time shipping your roadmap month after month, on top of everything in Care.
- Everything in Care, plus:
- Dedicated senior engineer + design time
- Monthly sprint of roadmap features
- P1 response in 2 business hours
- Quarterly roadmap sessions with a principal architect
- Pause or scale with 30 days' notice
Scoped to your roadmap and put in writing before it starts.
Every plan: senior engineers only · working software demoed weekly · your code, your IP, from the first commit
One invoice date: the day it's done.
Three steps between your idea and your first payment — and the first two cost you nothing.
Free scoping
We define what 'finished' means in writing — the workflows, screens, and integrations your product needs. The plan is yours to keep, whatever you decide.
The $0 build
A senior engineer designs and builds the whole product, with working software demoed to you every week. No deposits, no milestone invoices, no hourly meters.
First payment at delivery
You pay only when the finished product is running in your hands — then services start from $35 a month to keep it hosted, secure, and improving.
Us vs. the usual way
Same senior engineers you'd hire anywhere serious — what changes is who carries the risk while your product gets built.
| Aspect | Pay when finished714software | The usual way |
|---|---|---|
| Upfront cost | $0 — the build is on us | Large deposit before work starts |
| You start paying | When the finished product is in your hands | On a schedule, whether it ships or not |
| Pricing | Subscription from $35/month | Five-figure invoices and change orders |
| Who carries the risk | We do — no product, no payment | You do — payment regardless of outcome |
| Progress visibility | Working software demoed every week | Status decks and promises |
| Lock-in | Month to month; cancel anytime | Long contracts and big upfront bills |
| Keeping it running | We own, host & maintain it — nothing to staff | Handed off; you hire someone to touch it |
| Your data | Yours always — exportable on request | Often locked in their systems |
You should never be held hostage — with us there's nothing to pay until your product is finished, your data is always yours to export, and there's no codebase for you to staff or maintain.
What moves the timeline
No black box. Six factors drive almost every schedule we plan — here is what each one does to the calendar, in plain English.
Integrations count
Every system we connect — payments, ERPs, EMRs, legacy databases — adds discovery and testing time. One clean API costs days; five temperamental ones can add weeks.
Compliance requirements
HIPAA, SOC 2, or PCI means audit trails, access controls, and documentation baked in from day one. Necessary and valuable — and scheduled up front, never discovered later.
Platforms
Web is the baseline. Adding mobile grows the surface to design, build, and test — a shared codebase keeps it efficient, but two platforms will never ship as fast as one.
Data migration
Moving years of records out of spreadsheets or a dying system is real engineering. Clean data migrates in days; messy data needs cleanup passes we schedule honestly.
Design depth
A clean, fast interface is part of every build. Full brand systems, motion design, and user research programs add weeks to the calendar — and usually revenue after launch.
Timeline pressure
Compressing a schedule means more engineers in parallel and more coordination overhead. When a date is immovable, we plan the scope around it and show you the trade-offs.
Whatever the mix, the model is the same: free scoping, a $0 build, and your first payment when the finished product is delivered.
You don't pay until it's finished.
If we never finish, you never pay — the risk of the build is ours. When we do, services start from $35 a month. And when scope grows along the way, the change is agreed in writing before we build it.
- $0 until delivery
- From $35 a month after
- Scope changes agreed in writing first
Pricing questions, straight answers
The questions every serious buyer asks on the first call — answered here so you can skip ahead.
No catch — a different model. Traditional agencies charge you the whole build up front, so you carry all the risk. We build at our own risk and earn it back over the life of your subscription. We only win if your software keeps working for you month after month, which is exactly the incentive you want your developer to have.
Exactly what it says. Scoping is free. The build is free — no deposits, no milestone invoices, no hourly meters. Your first payment happens the day your finished product is delivered, running, and in your hands. If we never finish, you never pay.
You do, in writing, before we start. Free scoping produces a plain-English product plan — the workflows, screens, and integrations in scope. 'Finished' means that plan is delivered and working. You sign off against the document, not against our opinion.
From $35 a month your product stays hosted, monitored, backed up, security-patched, and supported — with bug fixes covered. Products that need ongoing new features move to a Scale subscription with dedicated build time. Every subscription is priced in writing before it starts, and $35/month is where they begin.
Subscriptions are month to month — cancel whenever you like. Your business data is always yours, and we'll export it for you on the way out. The software itself — the code we build, host, and keep running — stays with 714software; that's the trade that lets you start for $0 and pay just $35 a month instead of a big upfront bill.
Book a free strategy call. We'll ask about your business, not your tech — where hours are being lost, where customers drop off, what a win looks like. You'll leave with an honest read on whether custom software is even the right answer. Sometimes it isn't, and we'll say so.
Something we didn't cover? Browse the full FAQ or ask us directly.
Start your build for $0.
Tell us what's slowing your business down. We'll scope it free, build it at our risk, and you won't pay a thing until the finished product is in your hands.
Free strategy call · $0 until your product is finished · From $35/month