Logistics & Transportation · Long Beach, CA
Real-time fleet operations for a carrier that ran on whiteboards
An example build for a regional freight carrier
A regional freight carrier running hundreds of trucks on whiteboards, phone calls, and a 19-tab spreadsheet. We replace that with a live operations platform dispatchers actually use — fewer empty miles, same-day billing.
What a build like this targets
What a build like this targets
- fewer empty miles that smarter load matching targets
- ~20%
- billing from digital PODs, instead of a week later
- Same-day
- truck, load, and ETA visibility on one screen
- Real-time
- downtime cutover — old and new run in parallel
- Zero
The challenge
Imagine a dispatch floor that's entirely analog: driver assignments on whiteboards, ETAs by phone call, billing reconciled from paper PODs a week after delivery. Growth makes the chaos expensive — missed pickups, empty return legs, and customers calling to ask where their freight is.
The hard cases are carriers where previous software already failed twice: an off-the-shelf TMS the dispatchers refused to use, and a stalled custom build from another vendor that never left staging.
The approach
A build like this begins by embedding with the dispatch team for two weeks before writing code, mapping the real decision flow — which is usually nothing like the org chart says. The dispatchers become design partners; their veto shapes every screen.
Rather than a big-bang replacement, we ship the live map and driver app first (the highest-pain items), then absorb dispatch, then billing — each stage running parallel with the old process until the team chooses to drop it.
What we build
The scope a build like this ships — and with 714software, the whole thing is delivered before you pay a cent: no deposits, no change orders, no surprise line items.
- Live operations map: every truck, load, and ETA on one screen, updating in real time
- Driver app with turn-by-turn hand-off, digital PODs, and hours-of-service awareness
- Auto-dispatch suggestions that cut empty return miles using live load matching
- Customer portal with self-serve tracking that deflects 'where's my freight' calls
- Billing automation from digital PODs: invoices out same-day instead of a week later
Technology stack
Under the hood
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